PDF Ebook The Eureka Factor: Aha Moments, Creative Insight, and the Brain, by John Kounios, Mark Beeman
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The Eureka Factor: Aha Moments, Creative Insight, and the Brain, by John Kounios, Mark Beeman
PDF Ebook The Eureka Factor: Aha Moments, Creative Insight, and the Brain, by John Kounios, Mark Beeman
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In an audiobook perfect for readers of Charles Duhigg's The Power of Habit, David Eagleman's Incognito, and Leonard Mlodinow's Subliminal, the cognitive neuroscientists who discovered how the brain has aha moments - sudden creative insights - explain how they happen, when we need them, and how we can have more of them to enrich our lives and empower personal and professional success.
Eureka or aha moments are sudden realizations that expand our understanding of the world and ourselves, conferring both personal growth and practical advantage. Such creative insights, as psychological scientists call them, were what conveyed an important discovery in the science of genetics to Nobel laureate Barbara McClintock, the melody of a Beatles ballad to Paul McCartney, and an understanding of the cause of human suffering to the Buddha. But these moments of clarity are not given only to the famous. Anyone can have them.
In The Eureka Factor, John Kounios and Mark Beeman explain how insights arise and what the scientific research says about stimulating more of them. They discuss how various conditions affect the likelihood of your having an insight, when insight is helpful and when deliberate methodical thought is better suited to a task, what the relationship is between insight and intuition, and how the brain's right hemisphere contributes to creative thought.
Written in a lively, engaging style, this book goes beyond scientific principles to offer productive techniques for realizing your creative potential - at home and at work. The authors provide compelling anecdotes to illustrate how eureka experiences can be a key factor in your life. Attend a dinner party with Christopher Columbus to learn why we need insights. Go to a baseball game with the director of a classic Disney Pixar movie to learn about one important type of aha moment. Observe the behind-the-scenes arrangements for an Elvis Presley concert to learn why the timing of insights is crucial.
Accessible and compelling, The Eureka Factor is a fascinating look at the human brain and its seemingly infinite capacity to surprise us.
- Sales Rank: #21569 in Audible
- Published on: 2015-04-14
- Released on: 2015-04-14
- Format: Unabridged
- Original language: English
- Running time: 386 minutes
Most helpful customer reviews
5 of 5 people found the following review helpful.
Absolutely one of the best books on the neuroscience of creativity
By Lyle Walter
Absolutely one of the best books on the neuroscience of creativity. It's right up there on par with Dr Shelley Carson's book - "Your Creative Brain". And "Wired to Create" by Scott Barry Kaufman - these are my top three favorite books on the neuroscience of creativity.
6 of 6 people found the following review helpful.
"That's Good Science" and a great read too
By KT
Brain science has inundated the world of leadership development. As an executive coach who happens to be married to a neuroscientist and neurologist I constantly am trying to separate the brilliance from the bunk and to find the useful bites I can share with clients and colleagues. The frequent response from my in-house neuro-expert when I quote or show him some new lay publication is an intense scowl and choice words. Not so here. Each trial balloon I have lobbed in his direction has been met approving nods and exclamations such as "that's good science."
Kounios and Beeman do a wonderful job of sharing their own research and that of others in plain language, and offer thoughts on how to use this information in our own lives.
4 of 4 people found the following review helpful.
Beautifully written, scientifically informed
By Roger J. Kreuz
Beautifully written, scientifically informed, and (dare I say?) extremely insightful. This review of the science of "aha" experiences, by two widely respected cognitive neuroscientists, offers something for just about everyone. It could serve as a textbook example of how to translate laboratory research into a compelling and rich narrative that will be accessible to a general audience. The final chapter, on how to stimulate insight experiences, is worth the price of admission by itself. If you're looking for a great read, look no further. If you're looking for a book that could change how you think about thinking, you've found it.
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